How strong is your go-to-market, really?
14 quick questions, almost all multiple choice. founderguide scores 8 dimensions with a published rubric, shows you the reason behind every score, then ranks your top 3 leaks and plans your first week of fixes.
Building your scorecard
- Scoring 8 dimensions against your stage
- Ranking your leaks by impact
- Writing your verdict and fixes
Scores come from a fixed rubric: the same answers always get the same score. The verdict, fixes and plan are written by AI from your answers and these scores.
How each dimension scored
Weights reflect your stage. Each line shows what drove the score.
Your top 3 leaks, ranked by impact
Get the fix for each leak and your first-week plan
Enter your email and the rest of the report opens right here: a specific fix for each of the three leaks above, what good looks like at your stage, and a day-by-day plan for your first week. We also email you a copy so you can come back to it.
How the scoring works
Every answer maps to points on a fixed rubric. Nothing is guessed from free text: the two short text answers only shape the wording of your verdict and fixes. Weights change with your stage, because the right priorities before 10 customers are wrong at 50.
| Dimension | Weight, under 10 customers | Weight, 10+ customers | What drives it | Grounded in |
|---|---|---|---|---|
| Positioning Clarity | 20% | 15% | Whether your homepage names what you replace; how buyers react to your pitch | April Dunford |
| ICP Sharpness | 25% | 15% | How precisely you know who buys and when; capped when churn says otherwise | Winning by Design, Lincoln Murphy |
| Pipeline Health | 15% | 15% | Conversation volume for your stage, and whether the source repeats | Cindy Alvarez, Lenny Rachitsky |
| Pricing Power / Willingness to Pay | 10% | 10% | Whether your price has been tested, raised or committed to | Madhavan Ramanujam, Patrick Campbell |
| Conversion Efficiency / Conversation → Commitment | 15% | 15% | Win rate or commitments, and whether calls start with discovery | Peter Cohan |
| Revenue Retention / Early Retention Signal | 5% | 15% | Monthly churn, or whether users come back unprompted | Lincoln Murphy, Casey Winters |
| Channel Diversification / Channel Focus | 5% | 10% | Number of channels for your stage, and fit with what customers pay | Brian Balfour |
| GTM Velocity | 5% | 5% | Your weekly go-to-market rhythm | Matt Mochary |
FAQ
How is the GTM Scorecard scored?
Where does the rubric come from?
What does AI do in the scorecard?
I don't have revenue yet. Is the scorecard still useful?
Is it free?
founderguide's scorecard applies published go-to-market frameworks credited to their authors; founderguide is not affiliated with or endorsed by them. Scores are rules of thumb applied to your answers, not a guarantee. Want to go deeper? Read the B2B SaaS go-to-market strategy guide.