Go-to-market for founders

Get your first paying customers.

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Build my 90-day GTM plan Where do my first 10 customers come from? Stress-test my pricing Sales-led or PLG? Why did growth stall?

The uncomfortable bit

Building isn’t the bottleneck anymore. Getting customers is.

Today, anyone can build almost anything with AI, but knowing what to build, how to position it, and how to get it in front of the right people can change everything.

  1. 01 You ship the MVP. Nobody books a demo.
  2. 02 You rewrite positioning. Buyers still don’t get it.
  3. 03 You run outbound. Silence.
  4. 04 You test paid channels. CAC eats the runway.
Why it beats the alternative

This notebook won’t agree with you when you’re wrong, it keeps you focused on the steps you need to take.

Claude, Copilot, ChatGPT, whatever you already use, agree with you. This playbook gives you the pushback a good advisor would.

It asks the right questions. Often the problem isn't the answer, it's that you didn't know what to ask. The notebook asks the questions a good advisor would

It pushes back. When your assumption is wrong, founderguide says so and shows the number that contradicts it.

It follows up. Every move ships with a pass/fail test, send 50 cold emails; if replies clear 8%, scale the channel. founderguide checks back on the result, so you know it worked before you scale it.

It keeps you on one move. Foundersguide always gives you next move based on experience.

Stop guessing at go-to-market

Today, anyone can build almost anything with AI, but knowing what to build, how to position it, and how to get it in front of the right people changes everything.